Stars are keeping a close eye on this buzzy beauty brand.
Female-founded Thrive Causemetics has caught on in a big way with the likes of Meghan Markle and Paige DeSorbo, both of whom use its Liquid Lash Extensions Mascara.
“I always come back to this mascara,” the latter explained on Amazon Live last month, adding that it “never smudges.”
The Duchess of Sussex and Reese Witherspoon, meanwhile, have both featured the fan-favorite formula on their respective ShopMy storefronts.
Hoda Kotb and Brooke Shields have both name-dropped it in Page Six Style interviews, with the latter telling us Liquid Lash Extensions Mascara is easy to remove with water (a rare feat for a tubing formula).
“It gives your lashes thickness and length, and does not flake!” the iconic model added.
Over 62,000 five-star reviews echo her excitement, with shoppers calling it everything from “fabulous” to “the best mascara I’ve ever used.”
“It is easy to put on and it doesn’t clump up,” a third reviewer added. “I’m happy it stays on all day and doesn’t flake off or diminish through the day.”
Founded by Karissa Bodnar, the empowerment-focused beauty brand has donated over $150 million worth of products and funds over the years (and counting).
“When I started Thrive Causemetics, my ‘why’ was to create a company that was about more than simply just selling makeup and skincare,” Bodnar says on the Thrive Causemetics site.
With International Women’s Day coming up on Sunday, what better time to add another female-founded brand to your beauty lineup?
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This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
